The Steiff purity standard
For children only the best will do!
When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.
The CE mark
Product safety in accordance with European toy safety directives: all Steiff products bear the CE mark.
Original Classic Kollektion
Every original Steiff animal with the world-famous trademark, the Steiff "Button in Ear", shows that it comes from one of the best families - and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing.
Millimetre by millimetre and thread for thread: simply the best.
Those wanting to create something special and unique of lasting value will need nothing less than the perfect "ingredients". This not only applies to many other areas but especially to our Steiff manufacture, where we only use "ingredients" of the highest quality: for every Steiff animal, from head to paw. Starting with the thread, the filling material, buttons, eyes and accessories and right up to what is so characteristic for every Steiff animal: it's "coat" or "fur", which gives character and form to its appearance. So since 2009 we have been particularly happy to be able to call ourselves the world's only manufacturer of stuffed toys with its own fabric factory.
fluffy, versatile, soft
Plush Steiff animals are fluffy and feel particularly soft and gentle. A special finishing technique gives Steiff’s knitted plush fabric a unique combination of soft feel and high durability. Plush can be used for a multitude of applications and its functionality makes it the ideal choice for the special demands of children’s sensitive skin.
cuddly, velvety, robust
Amazingly soft and natural-feeling, this beautiful fabric is quite valuable. It is created through a unique three-dimensional weaving technique that involves inserting threads into cotton backing perpendicularly. The result is especially appropriate for huggable toys, though this sumptuous fabric is also used in our Studio range of near life-size creatures.
soft, silky, opulent
Although the number of alpaca animals in the Steiff range has increased in recent years, the company discovered the material many years ago. Its resurgence in popularity is due to its wonderful feel and tremendous versatility. Alpaca can be used to create both soft Teddy bears and ultra-realistic animals.
lustrous, shiny and sleek.
This natural material from the wool of the angora goat is the classic Teddy bear material. In fact, it was used for the first Teddy bear ever created. The fiber is both beautiful and durable, which accounts for the amazing number of vintage. Steiff creations that appear today in superb condition.
Steiff organic cotton
Eco-quality of the highest level.
The Steiff Bio-Baby series is made of pure organic cotton from controlled organic cultivation. Our organic cotton, woven in our own weaving mill Steiff Schulte in Duisburg, is certified according to GOTS (Global Organic Textile Standard) and complies with IVN guidelines (Internationaler Verband der Naturtextilien [International Association of the Natural Textile Industry]). This allows us to achieve incomparable product quality, which stands for all-round unspoilt nature: ecological cultivation without pesticides, no application of optical brighteners, colouring without allergenic components as well as fair working conditions for all those involved. Feeling, touching, smelling and tasting – that’s how our little ones discover their big world. And are now joined by their Steiff friends made of purely organic materials.