"I was looking for a really special cup and saucer, but everything was either too formal or too clunky. That was my eureka moment. I realised there was a gap in the market for pottery that was beautiful and practical – pottery for a relaxed, colourful, mismatched life. We like to make things that make everyday life a little bit nicer – things that are beautiful to look at but also a pleasure to use, like a lovely mug that cheers you up when you have your first cup of tea in the morning, or a bowl with a playful message that makes you smile when you use it. "Emma Bridgewater’s attractive and colourful pottery designs have successfully maintained tableware with tradition and her iconic array of patterns including Black Toast, Polka Dot, Starry Skies, Pink Hearts and Figs having been inspired by her love of sponge techniques. All pieces are individually hand-decorated making each unique, and the charming designs have also been adapted for textiles, glass, tin, stationery, and melamine.
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