Margarete Steiff GmbH is one of the world’s best-known soft toy manufacturers and has been a byword for top quality, tested safety, perfect design and first-class materials for over 135 years. Back in 1880, when Margarete Steiff invented the “Elefäntle” and saw how the little felt elephant soon established itself as a favourite toy, it became clear to her how important high-quality and lovingly designed toys are for children. Her belief that “Only the best is good enough for children” remains the Steiff Company philosophy today. In order to make their own high quality products particularly recognisable, Steiff developed the brand sign "Steiff - Button in Ear." For a child’s toy, a child’s life-long companion, to be welcomed into the famous home of the Steiff family it must first receive the Steiff seal of approval - the famous trademark “Button in Ear”. The Steiff “Button in Ear” design may vary. A yellow tag attached to the Button indicates the toy is part of the current range. A white tag with red writing attached to the button is gifted to all the Steiff limited editions. And a white tag with black writing attached to the button is gifted to all the Steiff limited edition replica designs. Apart from many small and large cuddly friends, discover Steiff's high quality range of classic teddy bears and collectors' items.
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